In "The Decarbonization Journey", I pointed out that decarbonization has six components - technology, political, regulatory, environmental, economics, and cultural. This culture component concerns me.  In order for decarbonization to take place, people's behavior must change. And there is a lot of change coming. The energy we purchase, how it is purchased, when it is purchased, from whom we purchase it - will be different. 

Let me give an example of a forthcoming change. Currently, it takes me about five minutes from the time I put a gasoline pump nozzle into my car's gas tank to the time I am driving away. From that five minutes,  my car was given the ability to travel over 400 miles. The same amount of time charging an electric vehicle (EV) at a fast charging station gets you only around 40 miles. It would take about 30 minutes to get around 240 miles from that same fast charger or 16 hours from a home charger!* Even with advancing battery technology, it won't be anytime soon when EVs can "refuel" in 5 minutes and get 400 miles in return.

And while we have lots of smart people figuring out all the other aspects, I have not come across much in the literature, lectures, webinars, etc that deal with the issues associated with getting people's behavior to change relative to decarbonization.  I have found references dealing with changes in personal habits (e.g. smoking and drinking):

- Why Is Behavior Change So Hard? - Psychology Today

- Why behavior change is hard - and why you should keep trying - Harvard Health

I wonder whether the concepts discussed in these articles can be applied to the needs of decarbonization. 

How will people adapt to the forthcoming changes? I don't know and I don't see attention being given to this issue. This uncertainty concerns me.

Does anyone have any insight they can share?

*Based on the ChargePoint reference, if 80% of a 300 mile EV is charged in 30 minutes with Fast DC charger, then I am assuming 5 minutes is 13% of 300 miles or 40 miles.  This may be a bad assumption but at least IT provides some sort of reference.